Marketing Research By G C Berry Ebook
About This ProductESSENTIALS OF MARKETING RESEARCH, 6th Edition, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
Marketing Ebooks For Free
Types Of Marketing Research Pdf
This edition features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.